Beyond Hispanic

Ethnic Technologies, LLC is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter from Ethnic Technologies is the result of over 30 years of continuous multicultural, religious and language preference research. E-TECH's Multicultural Ethnic, Language Preference and Degree of Assimilation selects outperform the competition in accuracy and response rates time after time. The analytics department at E-TECH provides CRM support in the form of ethnic data appending services and mapping which affords businesses an overview of emerging and existing markets. Whether using the data for mailing, telemarketing, e-mail campaigns or modeling, the same excellent results have been achieved. E-Tech and The EthniCenter are registered trademarks of Ethnic Technologies, LLC

Candace Kennedy
Candace is Sales and Marketing Director for Ethnic Technologies, LLC. Ms. Kennedy has extensive knowledge and experience in the multicultural marketing trends and communities. She has helped to develop strategic marketing plans and models to help put businesses and marketers in touch with the growing multicultural markets. Ms. Kennedy has helped develop E-Tech's current corporate branding, product positioning, and advertising strategies. Ms. Kennedy has 18 years of previous experience in marketing, client services, and management. She was a member of the SAE International for over 20 years. Ms. Kennedy holds an MBA from New York University in NYC.

Global Advertising Strategies is a leading full service marketing and advertising firm that helps marketers create profitable relationships in multicultural and niche markets worldwide. The agency's culturally diverse team is dedicated to helping brands attain world success. Our unique insight of today's multicultural society continues to help clients grow their business within varied communities whether it be:

• • Companies looking to target multicultural markets within the U.S
• • U.S. ethnic-centered companies looking to cross over to the mainstream marketplace
• • U.S. corporations seeking marketing assistance overseas
• • International companies looking to enter the U.S. market

Larry Moskowitz
Larry joined Global Advertising Strategies in 2007, and as head of Integration & Business Development is responsible for synergizing the agency's complete offerings with its clients' needs as well as generating new business opportunities and partnerships.

Larry's career spans nearly 20 years, his multicultural and global experiences have given him an expertise in marketing, public relations, crisis communications and consulting. Prior to joining Global Larry held the position of VP of strategic planning and new business at Kang & Lee Advertising. He has spearheaded the strategic planning for some of America's most ground breaking multicultural marketing campaigns including efforts for Western Union, Allstate Insurance, Oxford Health Plans, GSK, Novartis and AstraZeneca, U.S. Department of Treasury, U.S. Census Bureau, and the New York Times. Larry also spent over 8 years in marketing communications positions in the Greater China region, last of which was as a Director for Burson-Marsteller Public Relations, where he helped to introduce many global brands in the financial, pharmaceutical, entertainment, luxury, and fast moving consumer goods sectors.

Larry's work has often been recognized for producing effective marketing results for his clients, and he has been the recipient of such awards as the AAF Mosaic Award, the Advertising Research Foundation's 2001 Grand Ogilvy Award for Research and Planning, as well as a Gold Effie.

His expertise has been recognized by the press and his views have appeared in many publications including American Demographics, AP Wire stories, Advertising Age, MediaWeek, PR Week, Med Ad & Marketing News, Pharmaceutical Executive, Variety and the Washington Post. Fluent in Mandarin Chinese, Larry is a graduate of Bucknell University and has studied at National Taiwan University and Beijing University.

Alissa Akopian
Alissa joined Global Advertising Strategies in 2004 and is the Manager of Media Services and is responsible for overseeing the strategic planning and buying of all traditional media. This includes all print, radio and television advertising both ethnic and mainstream.

Prior to joining Global Alissa worked as a Client Relationship Manager for Metros Media, which was one of the leading outdoor advertising agencies of Moscow. She speaks numerous languages including Armenian and Russian and has in-depth knowledge of both cultures. Her multicultural experiences offer great insight not only into the U.S. market but to the Central and Eastern European markets as well.

Alissa has a degree in Marketing & Management from the Moscow Institute of Social Communication.

Shama Shirodkar
Shama joined Global Advertising Strategies in 2006 as the Manager of Global's Interactive Services and is responsible for developing new and unique interactive and viral strategies for all Global's clients.

By working closely with Global's clients, Shama directs them to the best online solutions that will assist in growing their business to their desired target audience. With a strong focus on niche and multicultural markets Shama ensures clients have a strong and visible presence across online communities. Through a careful evaluation of campaign goals, Shama selects interactive components such as SEM (Search Engine Marketing), social media and online media buying to achieve the highest brand visibility and ROI for the client. Prior to this, Shama was Director of Business Development at Smart Information Worldwide Inc. She participated in new business opportunities within the South Asian market and assisted on various business development initiatives.

Shama began her professional career at CBA Computer Services and Broadwing Communications in 1999 and worked as a Consultant Manager for Dell in 2001. Shama is fluent in Hindi. Her international cultural and professional experiences bring a unique insight on the U.S., South Asian and Middle Eastern markets. Shama holds a B.B.A in Management Information Systems from The University of Texas at Austin.

Interviewing Services of America is a market research company that specializes in data collection, data processing and is the leader in multicultural interviewing in the United States. ISA is headquartered in Los Angeles, California with regional offices in, Dallas, New York, Phoenix, San Diego, Seattle and Washington DC. ISA's clients include marketing research firms, consultants, state and federal governmental agencies, advertising agencies and Fortune 500 companies. Multicultural and "in-language" data collection are areas of strong expertise for ISA. ISA is a pioneer in multicultural research and was one of the first firms in the U.S. to offer in-language interviewing both domestically and internationally. ISA provides interviewing and translations in 67 languages and dialects.

Polly Kleissas
Polly, Vice President of Account Services, heads up ISA's Mid-Atlantic office. She has 21 years of marketing and public opinion research experience, 15 of which have been with Interviewing Service of America (ISA). Polly's career in research includes extensive experience in surveying diverse populations both in the U.S. and abroad. For over two decades Polly's research focus has been on data collection methodologies for the multi-cultural markets.

Polly's corporate clients range from telecommunication companies to automotive manufacturers. She has implemented and managed large tracking studies for many Fortune 500 companies. She's worked with non-profit clients such as AARP in assisting them with multicultural outreach and has managed large health care studies for governmental agencies such as the CDC as well as for private sector health care clients. Polly also works extensively with ISA's polling clients, specializing in capturing the opinions of ethnic populations within the US.

Polly has a BA in American History from the University of North Carolina at Chapel Hill ('79) and an MA in Sociology (Applied Research) from California State University at Northridge ('92).

She is a member of the American Marketing Association (AMA), Marketing Research Association (MRA,), Council of American Survey Research Organizations (CASRO) and the American Association of Public Opinion Research (AAPOR). Polly holds a PRC (Professional Researcher Certification) from the MRA in the category of Data Collection at the Expert Skill Level.

Language Line Services is the world's leading provider of language-based services and a trusted partner to thousands of organizations throughout the United States, Canada and the United Kingdom whose focus is to effectively serve the rapidly expanding market of limited English speakers. Language Line Services delivers a dynamic suite of solutions spanning phone and video interpretation, document translation, interactive software-based translation, and interpreter training and certification programs, enabling clients to communicate with customers in their preferred language. Through its leading-edge technology infrastructure, Language Line Services delivers support for over 170 unique languages to its industry-leading portfolio of clients across markets including healthcare, financial services, government, telecom, packaged goods, insurance services, travel, and more. For information on how Language Line Services is helping clients achieve their strategic multi-cultural marketing and regulatory compliance objectives, please call 1-800-752-6096 or visit www.languageline.com

Eric Munz
Eric Munz, the Strategic Integration Director at Language Line Services, has been in the customer communications industry for over 10 years. He has been a consultant to many of the Fortune 100 companies and worked internationally for firms in the Middle East with a focus on customer care and access to information. For the last three years his focus has been working with select Fortune 100 companies to address the communication barriers in serving limited English proficient speakers. Eric has a BS in finance and an MBA in business management. He currently heads the sales and marketing organizations for TeleInterpreters powered by Language Line Services.

Since 1986, Phoenix Multicultural has been at the forefront of demographic changes. As a pioneer in multicultural marketing services, we have communicated our vision and provided strategic direction to over 200 blue chip clients and assisted them in understanding how to effectively target high-potential customers in high-value market segments. Supported by our multilingual marketing and research capabilities, our consulting business has experienced considerable success and received acclaim as a recognized leader in ethnic marketing, possessing unmatched cultural expertise and strengths. American Demographics magazine has twice distinguished Phoenix Multicultural as one of the "Best 100 Sources of Marketing Information." For more detailed information, please visit www.phoenixmi.com

Shamila Fowler
Sharmila Fowler is Vice-President of Business Development at Phoenix Multicultural. In addition to her responsibilities for providing strategic leadership and support on Phoenix Multicultural's consulting projects, she is also responsible for driving new business growth and is the Asian Team Leader. Sharmila offers over twenty years of expertise in marketing, sales, business development and management consulting. In addition, she has extensive experience in international and multicultural marketing. Her background spans several industries such as food, packaging, medical, pharmaceutical, automotive, high-tech and financial services. Sharmila was elected to the Board of the Asian American Advertising Federation and is a frequent speaker at multicultural and industry conferences around the country. In addition, she has been quoted in several trade journals and newspapers for her expertise in ethnic marketing. Sharmila holds an MBA in Marketing and Strategic Planning from the Wharton School at the University of Pennsylvania and a BA in Computer Science/Mathematics from the University of Rochester. She is a member of the American Marketing Association. She was born in New Delhi, India.